Top 5 Tips For Email Marketing Success

No one can deny the role email marketing plays in promoting companies online. While marketing via email is a powerful tool, the best use of the medium isn’t always apparent to the beginner. Below are some tips and tricks which if followed can significantly enhance your email campaign.

1. Remain Professional.

You want to maintain a delicate balance of presenting yourself casually while also displaying an ‘aura’ of professionalism as well! Remaining professional will contribute towards people holding you in higher regard and therefore taking any marketing messages you send them more seriously! Remember your subscribers need to regard you as being credible for your words to have the impact you desire! Acting unprofessionally will only serve to discredit you and tarnish your image!

2. Always address recipients by their name.

It is wise to do this even if they are just one subscriber among thousands. It stops them feeling like a number, and they are more like to read the message if it looks as though it was intended for them. Usually, the first name is enough, but for some campaigns, you may find that using the recipients last name will be more appropriate. Simple changes in the registration process can make this an automatic process.

Top 5 Tips For Email Marketing Success

3. Avoid email marketing during the holidays.

When it is the holiday season, people tend to be away from their computers and therefore check their emails less, or are more likely to be actively seeking out deals rather than passively receiving offers. If you and dozens of other companies email during the holiday, it is quite likely that when the recipient returns they will only check the essential emails, deleting everything else that has piled up during the time they have been away.

4. Make full use of the subject bar and the preview pane of your email.

The subject has a particularly crucial role. If it doesn’t catch the recipients eye or worse if it looks like spam your email will almost certainly be deleted. Be sure to use the preview pane to advertise your ‘best buy’ or the unique selling point of your campaign. Leave unnecessary information such as disclaimers and unsubscription instructions to the bottom of the page, out of the typical preview panel.

5. Ensure your email marketing campaign reflects your corporate design.

Top 5 Tips For Email Marketing SuccessWithout this customers may have difficulty making the connection between the emails and your company. If the email marketing does not reflect the corporate design of your company not only can it hurt the success of the campaign itself but it can also negatively affect the image of the company as a whole.

These top five tips may not guarantee that your email marketing campaign will be an unmitigated success, yet they will ensure that it won’t be an easily avoidable failure. Follow them, and over time, you’ll find other steps that work well for you and your campaign. The marketing success you experience with any email campaign is based on getting recipients to read what you have sent them! The size of the list of email addresses you have matters little if your marketing messages are going unread! Provided you are also focusing on building a relationship with your subscribers, these tips above will significantly increase the chances your emails are being read!

How to Design a Stunning Leaflet for Distribution

The leaflet is considered the most informative and economical type of advertising polygraphy. It advantageously combines the cost of quality and the functionality of a small brochure. Various addition options make it a multi-bulletin board, convenient for sequential placement of the necessary textual and graphical information.

Unlike operative polygraphic products, the leaflet is capable of being not only a source of instant information, calling for all additional questions “to turn to the specialists of the company,” but rather to clearly outline a major advertising, information or marketing message, dividing it into blocks. The main task of the leaflet distribution is to interest the client, to encourage him to perform the action.If you want to create a stunning leaflet for distribution, you should take into account the following information. If you are looking for fulfilment services and distribution services, we would recommend Lifestyle Media Group.

What You Should Know

It is necessary to make such a leaflet with which the person would:

a) take the promotional booklet into hands;

b) leave an advertising booklet at the disposal.

How to Design a Stunning Leaflet for DistributionTo do this, you need to change the very concept of advertising products. First of all, it should be a carrier of an interesting, useful, unique “sold information” in which the consumer really needs! In this case, the couriers will not slip “free garbage”, but give in good hands carefully selected information that the person will be interested in obtaining, and will want to save – put in a bag, take home to work, send it to a friend. You should remember that information in the leaflet has to be at least a quarter of the total volume of it. In this case, out of five, four will take it with them, save it, and maybe they will pass it on to someone else.

What You Should Do

There are several guidelines that must be followed to ensure that the leaflet is as effective as possible.Each of them is described in detail below.

  • Be laconic.Remember, plain phrases and extensive descriptions are not a leaflet format.Your main task is to inform potential clients about the features of your offer, be it services or products. The text should be read easily, quickly, perceived without any difficulty. Material with a huge amount of fine text, most likely, will immediately go to the trash can.Focus on the main promotional offer, beat it, but without extra details.In order for the customer to know more about you, please indicate the address of your site.
  • Focus on a specific audience. Think about who your customers are. Color scheme, overall design – all of this should directly depend on who is most likely to visit your store or firm.If the services or products are designed for women, use bright, deep or tender colors, if for men – a strict blue or green suit, for example, in combination with a calm white.

How to Design a Stunning Leaflet for Distribution

  • Follow the layout.The very form of the booklet adds complexity to design designers.So, you need to think through the design so that all the images and text are well matched both in folded and folded form.
  • Use a good, clear font.Excessively frivolous, hard-to-read fonts will become a huge minus for any booklet. Remember, the main purpose of this material is to send an advertisement, which means that the process of this transfer should be made as simple as possible.