The leaflet is considered the most informative and economical type of advertising polygraphy. It advantageously combines the cost of quality and the functionality of a small brochure. Various addition options make it a multi-bulletin board, convenient for sequential placement of the necessary textual and graphical information.
Unlike operative polygraphic products, the leaflet is capable of being not only a source of instant information, calling for all additional questions “to turn to the specialists of the company,” but rather to clearly outline a major advertising, information or marketing message, dividing it into blocks. The main task of the leaflet distribution is to interest the client, to encourage him to perform the action.If you want to create a stunning leaflet for distribution, you should take into account the following information. If you are looking for fulfilment services and distribution services, we would recommend Lifestyle Media Group.
What You Should Know
It is necessary to make such a leaflet with which the person would:
a) take the promotional booklet into hands;
b) leave an advertising booklet at the disposal.
To do this, you need to change the very concept of advertising products. First of all, it should be a carrier of an interesting, useful, unique “sold information” in which the consumer really needs! In this case, the couriers will not slip “free garbage”, but give in good hands carefully selected information that the person will be interested in obtaining, and will want to save – put in a bag, take home to work, send it to a friend. You should remember that information in the leaflet has to be at least a quarter of the total volume of it. In this case, out of five, four will take it with them, save it, and maybe they will pass it on to someone else.
What You Should Do
There are several guidelines that must be followed to ensure that the leaflet is as effective as possible.Each of them is described in detail below.
- Be laconic.Remember, plain phrases and extensive descriptions are not a leaflet format.Your main task is to inform potential clients about the features of your offer, be it services or products. The text should be read easily, quickly, perceived without any difficulty. Material with a huge amount of fine text, most likely, will immediately go to the trash can.Focus on the main promotional offer, beat it, but without extra details.In order for the customer to know more about you, please indicate the address of your site.
- Focus on a specific audience. Think about who your customers are. Color scheme, overall design – all of this should directly depend on who is most likely to visit your store or firm.If the services or products are designed for women, use bright, deep or tender colors, if for men – a strict blue or green suit, for example, in combination with a calm white.
- Follow the layout.The very form of the booklet adds complexity to design designers.So, you need to think through the design so that all the images and text are well matched both in folded and folded form.
- Use a good, clear font.Excessively frivolous, hard-to-read fonts will become a huge minus for any booklet. Remember, the main purpose of this material is to send an advertisement, which means that the process of this transfer should be made as simple as possible.